Mint Create provided creative for a full rebrand and website design & build for BFP Group, repositioning the business as a modern challenger within the travel management sector. The project focused on creating a stronger and more scalable brand system that improved consistency across the group while strengthening its overall market positioning. Central to the rebrand was the development of a globe-inspired logo system designed to create a cohesive visual identity across BFP Groups divisions; Corporate Travel, Music & Entertainment, Events, and Luxury Holidays, creating a group with distinct personalities for each offering.

Alongside the visual identity, the project aimed to create greater clarity for users by improving the understanding of how the divisions connect and where services overlap, helping audiences navigate the wider BFP ecosystem more intuitively. Supported by strategic content and messaging developed by Muse and Method, the new website delivers a clearer user journey and a more connected digital experience, helping strengthen brand recognition, simplify communication, and provide a future-proof platform capable of growing alongside the business.